Rather than just picking up the crumbs from the bigger tourism and hospitality players, who are gearing up to take advantage of increased Asian tourist numbers, holiday parks and other small and regional tourism businesses should be honing their strategies to ensure they maximise the opportunity.
By associating their product with Western Australia's unique natural attractions and showcasing our iconic tourism locations, WA's regional tourism operators will provide the new influx of free independent travellers with the best holiday experiences the State offers.
Some holiday park marketing groups have already positioned themselves in the Asian market with Chinese language websites e.g. www.big4.cn, but improved "wayfinding" strategies that make regional travel easier for Asian experiential travellers are needed.
Brighthouse is working with Kimberley and Pilbara based tourism operators to take advantage of higher Asian tourist visitation.