Qantas chief executive Alan Joyce says the carrier is set to announce a multi-million dollar joint marketing agreement with Tourism WA in a bid to promote Western Australia to a new raft of international visitors.
Speaking at an event hosted by the Chamber of Commerce and Industry WA, Mr Joyce said the arrangement would be of a similar nature to a $30 million, three-year deal launched with the New South Wales government last month.
“Western Australia is one of the world’s great tourism destinations,” Mr Joyce told guests.
“It has so much untapped potential.
“Our partnership with Emirates is going to help unlock that potential with Emirates code-sharing on 32 domestic destinations, including the holiday destinations of Broome, Geraldton, Exmouth and Kalgoorlie.
“We see this as a great opportunity to bring more international tourists to Western Australia, especially Europe.”
Mr Joyce said Qantas's intra-WA business had grown by about 22 per cent this year as the national carrier invested in servicing companies in the resources sector.
Further details are to be announced in the coming weeks.