Tourism Strategies

We help our clients develop highly-desirable, sustainable tourism destinations and memorable visitor experiences.

Brighthouse specialises in tourism strategies and planning for regional areas, local government and private tourism project developers. 

Brighthouse is arguably one of the most experienced consultancies for tourist holiday parks and tourism accommodation projects in
Western Australia.

Brighthouse has developed an unrivalled reputation for research, strategic planning, design, marketing and financial assessment of tourism projects throughout Australia.

To create a great plan, we start out by getting to know the tourism product and its competition. We then create the strategy and make it actionable. We make it work; and then we make it last.

We believe that actions speak louder than words, so prioritise results over reports. We're all about bright solutions and real results.

Commissioned by Tourism WA, to investigate the impediments to the growth of caravan and camping market in Western Australia and to provide a strategy to improve tourism visitation in the sector, Brighthouse prepared the report: A Strategic Approach to Caravanning and Camping Tourism in Western Australia (Brighthouse 2012).

The Brighthouse Report is credited with providing the framework for the Western Australian Government's $42 million, Caravan and Camping Action Plan 2013-2018, which aims to improve the supply, delivery and promotion of caravan and camping tourism in the State.

We are specialists in the design and feasibility of tourism accommodation,  providing a one stop shop for tourism accommodation development plans.


If you are seeking destination development, a tourist accommodation concept,  feasibility study, business case for your tourism project, we can help.

The Brighthouse consultant team boasts a wide range of experience in tourism project consulting and tourism property operations. 

Most of our consultants gained practical experience as owners or managers of tourism accommodation properties and work hand in hand with many of our tourist accommodation clients.


We understand the importance of occupancy and yield and have developed extremely effective marketing and promotional campaigns that attract travellers.

Brighthouse is an online innovator utilising web technology, social media and great campaign concepts to help stretch our client's marketing budgets.

Contact us for assistance with your tourism project.

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