Wherever travellers go, they’ll be using the internet and social media to discover the best spots, plan their itinerary, and share their memories with friends. Here, we’ll share five tactics that will help you build a successful tourism marketing strategy.
In a move to differentiate Western Australia from tourism destination competition, Tourism WA is launching a campaign based on travel by road to our unique regional attractions. In a marketing space dominated by the “big end of town” airlines, and hotels, Western Australia has suffered a drop in tourist arrivals by comparison to other more developed Australian tourism destinations.
If you employ night caretakers, then you need to make sure they are being paid correctly. Many parks have caretaker staff who provide security and look after the users of the park when the day time park staff are not at work. Often this will be at night. Caretakers can spend a great deal of their time ‘on call’ or on ‘standby’.