Put the facts ahead of gut feelings, habit and guesswork. Dr John Carlson compares the effectiveness of intuition in marketing decision making with research-based data analysis.
In order to have the best possible chance of your holiday park to succeed, you need to improve your holiday park reputation overall through what your park offers, how it’s marketed and its overall image.
Destination marketing has changed - how to make it in digital, mobile and new travel behaviour
How do travellers rate the food provided at Australia's top holiday parks. Are any properties in the running for a guernsey in Tourism Australia's "Restaurant Australia" awards?
Tourism WA commissioned Brighthouse to assess the needs of the caravan and camping sector. Findings in the Brighthouse report, A Strategic Approach to Caravanning and Camping Tourism in WA 2012 guided the development of the WA Caravan and Camping Action Plan."