Caravan and camping visitors make up a significant proportion of visitors to and within Western Australia, particularly in regional areas of the state.
They are typically categorised into two markets according to the type of accommodation they mostly choose:
- Caravan park users (both resort style and basic accommodation types)
- Self-contained travellers (e.g. visitors who spent over three nights in a self-contained vehicle in free or low cost accommodation. This includes designated rest areas, on the side of the road and national parks).
Tourism Western Australia (TWA) identified a need to understand the type of visitor that uses caravan parks and camping grounds.
In particular, TWA was interested in obtaining a deeper understanding of the behaviour and
requirements of caravan and camping visitors to inform product development priorities and improvements.
View the report here