Brighthouse is proud to have guided the Shire of Serpentine Jarrahdale in the preparation of its Tourism Strategy 2018 – 2023 - a strategic document for the sustainable development of tourism in the shire.
Its core aims are to:
Identify opportunities for development of new and upgrading of existing tourism product to meet future visitor expectations and demands;
Identify the need for new investment and infrastructure that supports the development of tourism in the Shire;
Provide relevant, research-based information on current and future tourism supply and demand; and
Provide recommendations on the focused priorities for engagement with key industry stakeholders, potential investors, customers and the community.
Launching the strategy in February 2019, Cr Michelle Rich, Shire President said: “We are at a very exciting stage in the development of tourism in our ever-growing Shire with our Tourism Strategy to provide the way forward until 2023. During this time, we will see a large range of tourism opportunities developed within our Shire that will make Serpentine Jarrahdale a key destination for visitors near and far”.